Overview

I deeply understand user needs and behavior to create seamless, efficient, and delightful product designs while driving a user-centered strategy. I inspire and mentor designers and researchers, fostering a culture of collaboration, innovation, and excellence.

Experience

Director, Product Design

NAVEX, Lake Oswego, OR (Remote)

May 2024 - May 2025

Transformed a reactive design practice into a highly strategic product design function
Led the design of AI-assisted features across products and the platform
Created low- and high-fidelity designs in Figma for complex enterprise solutions
Defined and implemented a product design strategy
Enhanced the product planning process through cross-R&D collaboration
Implemented a dual-track process to strengthen product discovery
Established the team vision, mission, and values
Designed the future vision for EthicsPoint (NAVEX's flagship product), focusing on enhanced platform services and AI features
Enhanced recruiting and onboarding practices
Developed and documented UX content guidelines
Collaborated effectively with Technical Writing and Marketing teams to develop a UX content strategy for products

Vice President, User Experience

Relay Network, Radnor, PA (Remote)

Jan 2021 - Oct 2023

Led design during pivotal product direction change, ensuring seamless engagement between clients and our customer engagement solution
Translated the CEO's vision for a B2B2C SaaS solution through interactive prototypes that unified organizational understanding
Redesigned and launched the new Relay Feed—a mobile web application serving 80+ million users—through close collaboration with Product Management and Software Engineering teams
Established DesignOps framework including career development, performance management, and team culture
Selected and implemented a product analytics solution, delivering insights within one week of installation

Director of UX Strategy

eCity Interactive, Philadelphia, PA (rebranded to Electric Kite)

Nov 2018 - Jan 2021

Led design strategy for mental health care, higher education, and non-profit clients through all phases of discovery, including workshop facilitation, user research, interaction design, information architecture, and rapid prototyping
Generated new revenue through UX staff augmentation and design thinking services, acquiring two new clients and increasing billable hours by 12% for existing clients
Improved organic growth by implementing Google's HEART framework to monitor UX quality over time
Delivered comprehensive discovery phase services, including stakeholder interviews, design sprints, performance audits, and user research, representing 50% of the billable hours for a typical client engagement
Created information architecture and wireframes, documenting navigation and content hierarchies
Managed the creative team, which provided art direction, visual design, and branding

Senior Manager, User Experience

SevOne, Inc., Philadelphia, PA

Apr 2015 - Aug 2018

Introduced a user-centered design and research strategy at an established SaaS software company in advance of a significant product redesign
Grew and managed the UX team
Conducted UX research and design for a new enterprise network monitoring framework
Achieved 94% positive user satisfaction ratings for the new framework's ease of use

User Experience Architect

IBM, Princeton, NJ

Oct 2007 - Mar 2015

Led UX strategies for IBM Cloud Services, Guardium, and Optim solutions
Conducted user research through interviews, surveys, and contextual observation
Created design artifacts including scenarios, personas, user flows, wireframes, and prototypes

Skills

Accessibility, agile, business-UX alignment, B2B, B2C, coaching, content design, content strategy, continual learning, critical thinking, design leadership, design research, design reviews, design sprints, design systems, design thinking, design trends, editing, empathy, end-to-end experience design, generative AI, information architecture, interface design, mentoring, mockups, people management, performance management, personae, persuasion skills, presenting research insights and design rationale, prototypes, qualitative research, quantitative research, storytelling, style guides, systems design, task analysis, team management, UI design, usability testing, user journey maps, UX design, UX research, UX strategy, visual design, workflows, workshop facilitation, wireframes.

Tools

Confluence, Dovetail, Figma, FigJam, Google Analytics, Harvest/Forecast, Jira, Lookback, Miro, Monday, Mural, Optimal Workshop, Pendo, Sketch.

Awards

Eminence & Excellence Award

IBM

Everyday Hero Award

IBM

Education

Art Institute of Philadelphia

Associate’s Degree, Visual Communications

LinkedIn Profile

https://www.linkedin.com/in/lynnemartin/