Hi, I'm Lynne Martin.
I'm a Senior User Experience Designer & Researcher living and working in the Philadelphia area. I work with agile product teams to create satisfying user experiences founded on solid research.Download my resume
Myers Briggs Personality Type: ENFP
What I Do
My portfolio includes more than design; it includes a wide variety of UX program artifacts that I have honed over the years. It's a UX program in a box so I don't share it openly online. I share the password with those companies with which I am actively interviewing.
To request access you can reach me by email at or connect with me on LinkedIn.
How I Do It
UX Leadership on Agile Product Teams
As an individual product team contributor I provide the following:
- Design Sprint facilitation: A process that promotes a shared understanding of the customer problems we are solving, accelerates design ideation, challenges assumptions, identifies risks and rapidly prototypes and tests designs.
- User Research: To better understand our customers' unmet needs, conduct interviews, surveys and perform contextual observation & inquiry. Report findings back to the product team. Iterate on designs as needed and create new user stories with Product Management.
- Provide detailed, annotated wireframes to document design direction. Work closely with developers to ensure features are implemented as designed.
- Prototype and test high risk features with customers in order to iterate and improve the design prior to delivery to engineering.
- Work closely with Product Manager/Product Owner to help refine stories, write tickets, identify UX fixes and create research and design schedules/plans.
UX Program Design & Implementation
For companies making their initial investments in UX, I am capable of designing and implementing a UX program from the ground up.
Baselining and Customer Access
- Baselining the current UX of existing products
- Heuristic analyses of products
- Review of known UX issues
- Competitive UX Analysis
- Interviews with field staff, support, and other internal proxy customers
- Adding UX research to the agenda of any upcoming customer-facing events
- Identification of sponsor users for design partnerships
- Development of UX Program KPIs
Collaboration, Education and Process Changes
- Initial UX education for Product Management and Development
- Introduction of UX Heuristics
- UX defect categories included as a required field in bug tracking system
- QA testers trained in how to identify and categorize UX defects and accurately assign severity
- Design session facilitation for new products or features included in plans
- UX participation on all frontend agile teams
- Detailed, annotated wireframes required for all frontend stories
- Prototyping and testing of high-risk designs prior to delivery to development
- UX objectives included in product team goals
Advanced Education and Team Support
- Design Pattern library development
- Visual Design style guide development
- Usability testing training provided to front-end developers
- Internal developer-led usability test sessions
- Focused developer training based on analysis of UX defects
- UX goals established for each release with requirements defined and prioritized appropriately against new features
- UX goals verified at certification time and required for release
- Close collaboration with PM and Development to identify release drivers (in the form of measurable outcomes) for subsequent releases